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Below is a brief overview of the settings used in the Brand and Insights client folder. If you have any questions or concerns please feel free to email webteam@wsb.wisc.edu or submit a service request through the WSB Support Portal.

iContact and Google Analytics

When using a client folder, iContact automatically adds UTM codes / Google Analytics to the end of all hyperlinks in an email. It uses the sender property to set the Campaign and the message name to set the Content of the UTM code. It is important that you always use the correct sender property and message name formatting.

Sender Properties

Sender Property Name

Description

WSB-Insights-EventEvent information from the Wisconsin School of Business.
WSB-Insights-Student-Giving-CampaignStudent Giving: requests to participate in supporting research for the the Wisconsin School of Business
WSB-Insights-PanelPanel requests from the Wisconsin School of Business.
WSB-Insights -NewsNews and updates from the Wisconsin School of Business.

Always select the correct sender property. This sets the Campaign for the UTM codes used in Google Analytics.

Message Name Example

Message Name
WSB-Insights-Subject-YYYY-MM-DD

Always use the correct formatting for the message name. This sets the Content field for the UTM codes used in Google Analytics.

Contacts

Lists Names



WSB-Insights-EventEvent information from the Wisconsin School of Business.
WSB-Insights-Student-Giving-CampaignStudent Giving: requests to participate in supporting research for the the Wisconsin School of Business
WSB-Insights-PanelPanel requests from the Wisconsin School of Business.
WSB-Insights-NewsNews and updates from the Wisconsin School of Business.
WSB-Insights-Staff Brand and Insights Staff
WSB-ATW-Staff

Academic Technology and Web Staff

Remember to upload all the contacts to either the Event or News lists. You can use a variety of techniques to segment lists. Please reach out to ATW, if you are uncertain as to the best way to add a new segment to one of your lists, or if you feel you need a new main list.

Segments

Make sure the custom field you will use use exists. Then the contact is uploaded with custom field as the header in a column. The cells in that column are all giving a specific value. And the contacts are uploaded into iContact using a CSV (Comma Delimited) file.

Example Contact List

fnamelnameemailsegment
VanessaTaulbeevanessa.taulbee@wisc.edujan-20170113


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