The glossary will be used to identify and define terms used by the Wisconsin School of Business (WSB) and External Relations (ER) unit. The purpose is to ensure that all stakeholders understand the purpose behind each term. This is a working document that will be drafted in collaboration with the project team. All bolded terms have been defined by the team and the team is in agreement about the definition.
an appointed position held by a tenured faculty member to serve as the leader of a Knowledge Center responsible for overseeing the unit's activities
a formal full-time or internship offer for employment that a student commits to verbally and ultimately in writing
a group of individuals that provide guidance, advice, and support to help the WSB achieve its strategic objectives.
individuals who graduated from UW-Madison
a WSB employee division that identifies, tracks and manages the relationship between WSB alumni and the School
a feature or characteristic that differentiates an individual or entity, or a data element with a specified data type that describes information associated with a concept or entity
BBA Corporate Partner
an organization providing financial support specifically to the BBA program
a standard or point of reference against which things may be compared or assessed.
the set of tasks and techniques used by an individual to work as a liaison among stakeholders in order to understand the structure, policies and operations of an organization, and recommend solutions that enable the organization to achieve its goals.
A specific, actionable, testable directive that is under the control of the business
an individual or organization associated with UW-Madison that is connected to the WSB through shared initiatives (includes WFAA)
a term used in BuckyNet to describe the student's experience in career development, the term is sourced from the National Association of Colleges and Employers (NACE)
an employer recruiting event that students attend to connect with employers
Career Services Director
a hosted learning experience in which participants develop a solution to a business or education-related case study typically within an allocated time frame, and present to a panel of judges.
The act or instance of documenting, analyzing or investigating a phenomenon within its real-life context. Case studies are often written by faculty members and used as a learning tool for students
an appointed position typically held by a non-faculty WSB member who serves as the Center operations leader of a Knowledge Center responsible for overseeing …
an association or business enterprise
the joining together of two or more people, things or parts
any person or group who has a relationship with WSB that is not an employee of the UW system organization or is not a UW system internal group. These people and groups can be thought of as customers of WSB.
a continuous series of things or actions that blend into each other so gradually and seamlessly that it is impossible to say where one becomes the next
Corporate and Employer Relations (CER)
a WSB employee division that identifies, tracks and manages the relationship between companies, employers and the School
Corporate and Employer Relations (CER) Director
a role within the CER unit that is responsible for the strategy and execution of the team.
An organization which has a relationship with the WSB to achieve a mutual goal in recruitment and hiring, research, talent development, and/or financial support. The term 'corporate partner' is not meant to exclude non-profit organizations, government agencies, or other entities that are not defined in industry as corporations.
Corporate Relationship Manager (CRM)
a WSB employee that works within CER division
an organization that provides financial support toward a WSB initiative or program in exchange for a value provided to the company (ex. BBA Corporate Partner Program)
a company recognized by law as a single body with its own powers and liabilities, separate from those of the individual members
in simple form, data is individual pieces of raw information.Data is measured, collected and reported, and analyzed, whereupon it can be visualized using graphs or images.
Data Usage Agreement
(Donor Relations) an WSB employee division that identifies, tracks and manages the relationship between donors and the School
Director of Development (DOD)
a WSB or UW Foundation employee that works within the Donor Relations division
(a.k.a. Academic Discipline) an academic focus which aligns with a degree, major or certificate
a division of a company or "business division" is a distinct part of a business. In large organizations, various parts of the business may be run by different subsidiaries, and a business division may include one or many subsidiaries (source: Wikipedia) <BuckyNet reference>
An individual or company or corporation
(Development) an WSB employee division that identifies, tracks and manages the relationship between donors and the School
an organization that recruits and/or hires students Note: For current KPIs, we are not tracking those employers that hire alumni, parent companies (not subsidiaries) are counted
the strategic act of partnering with new organizations or expanding current organizations' involvement with the WSB OR
the specific tactical act of partnering with a single organizations
Employer Development Lead
Primary WSB staff person for building and maintaining a specific employer relationship
<Employer Information Session>
a recruiting event that students attend to connect with employers and learn about job opportunities
the individual that represents the employer organization
the degree to which an on-campus recruiter expresses their perception of quality of their on-campus recruiting experience and our students
holding a position at an organization
an official method by which a student expresses interest in a full-time or internship position
an open job position that is available to students
(noun) an interaction between (or facilitated by) the WSB and one or more constituents or stakeholders that results in an exchange of value
Exchange of Value
External Relations (ER)
an umbrella group at the WSB that houses Corporate and Employer Relations, Alumni Relations, and Donor Development
an internal member of the WSB who engages in teaching, research, and service. A faculty member can be tenured (e.g. full or associate professor) or tenure-track (e.g. assistant professor)
An appointed position held by a tenured faculty member as the head of a University or WSB department.
a fiscal year runs from July 1 through June 30
an organized learning experience that involves student and/or faculty travel to a foreign country (outside of U.S.) to provide a global perspective on business
a desired result/outcome that a person or organization envisions, plans and commits to achieve,a goal may involve establishing specific, measurable, achievable, relevant, and time-bounded (SMART) objectives.Organizational goals may developed with specific reference to the organization's Key Performance Indicators.
aka Recruitment Activity. An event or engagement or experience that an employer participates in to promote job opportunities and attract talent. Recruitment Activities include career fair, employer information session, on campus interview (OCI), virtual recruiting, resume book, and applied learning (MBA only).
An employer's objectives for hiring students and/or alumni
an individual(s) within an organization who is leading WSB hiring efforts.
a hiring year runs from September 1 through August 31. Note: For both BBA and MBA programs, as it relates to recruitment and hiring,
achieving high status in a particular industry, which often results in a highly visible professional profile
see Employer Information Session
a result derived from a collaboration effort (i.e. research partnership resulted in a new market product or "insight")
a limited-term position through which a student gains practical professional experience
an individual or organization within the WSB that has a common stake in the organizational success of the WSB
(a.k.a. position) the official role an individual plays at an organization
The specific role or expertise for a job opportunity as defined through BuckyNet by the MSE
Job Shadow Program
(a.k.a. key corporate partner) A current corporate partner prioritized, qualified and recognized as a company of high importance to WSB.
Key Performance Indicator (KPI)
a metric selected that will provide an indication of performance and can be used a driver for improvement.a quantifiable measure used to gauge or compare performance in terms of meeting strategic and operational goals.A key performance indicator (KPI) is a metric that helps an individual or organization understand how they are doing against your objectives, and often is a critical success factor of an organization identified up front of collecting data.
(a.k.a. WSB Center) in some cases administer academic programming at the MBA and BBA levels and serve as the interface with academic departments and the public, providing an educational experience and access to research - http://bus.wisc.edu/centers
(Applied Learning?) a student-centered activity or group of activities that typically involves interaction with the larger business/learning community
the result of classroom.
a WSB employee that serves as an instructor for one or more courses, but is not a tenured or tenure-track faculty member. Lecturers often have real-world business experience within their given academic discipline.
LRM Constituent Role
a role an individual or group is assigned, defined by the LRM system
Master of Accountancy (MAcc)
Master of Accountancy is a separate program from the BBA program, although current BBA accounting students can apply for the integrated MAcc (IMAcc) program in their Junior year, as the program requires a fifth year in the education career of the student. The graduate MAcc (GMAcc) program is a 2-year program and accepts students from outside of the WSB. There is also a flexible MAcc program (FMAcc?)
Master of Science (MS) in Finance
Master of Science (MS) in Finance is a separate program from the BBA program, although current BBA finance students can apply for the MS in Finance program in their Junior year, as the program requires a fifth year in the education career of the student
MBA Career Services and Employer Alliance (MBA CSEA), http://www.mbacsea.org/ <unsure if WSB is an active, current member in this association>
the act of measuring, a measured dimension, or the extent, size, etc., ascertained by measuring – dictionary.com
an individual, usually older and more experienced, who advises and guides a younger, less experienced person
an operationalized program that helps to facilitate the connections between a student and a mentor
a hosted learning experience in which participants engage in a fake position interview
National Association of Colleges and Employers (NACE), an association of which WSB is a member, https://www.naceweb.org/
A tactic or metric that a person or organization seeks to meet in order to progress towards a goal
a formal extension of employment verbally and ultimately in writing
On-Campus Interviewing (OCI)
employer interviews that take place on campus and are hosted and/or facilitated by the WSB (includes in-person, phone and virtual interviews)
On-Campus Recruitment (OCR)
employer recruitment activities hosted on campus that support career outcomes. Includes career fairs, on-campus interviewing, information sessions, and other recruitment events.
On-Campus Recruitment and Experience (OCRE) Team
team of individuals within the Corporate and Employer Relations unit that facilitate and support employer recruitment activities.
a structure through which individuals cooperate systematically to conduct business (dictionary.com)
Examples include associations, professional organizations, labor unions, political organizations, and companies (private, public or non-profit).
The act of reaching out, communicating, or engaging organizations and constituents toward a specific goal
a company that controls other companies by owning an influential amount of voting stock to control management and operations, also a BuckyNet database term
(a.k.a. hiring outcome) the result of securing an internship, part-time or full-time position, a type of career outcome.
Pool of Organizations
(a.k.a. job) the official role an individual plays at an organization
a job that is aligned with students' interests and perceived to be reputable.
<Priority Recruitment Company?>
(aka key company? key employer?) A current employer of high importance to WSB
Process Map (Flow)
A visual business model that shows a business process consisting of steps in a sequence.
a WSB unit overseeing core degree programs, including BBA, Accounting, Full-time MBA, Evening and Executive MBA, and PhD.
Prospective Corporate Partner
an organization with which WSB does NOT currently have a relationship in recruitment and hiring, research, talent development, and/or financial support
an organization with which WSB does NOT currently have a recruitment and/or hiring relationship
Prospective Research Partner
an organization with which WSB does NOT currently have a research relationship
Prospective Talent Development Partner
an organization with which WSB does NOT currently have a talent development relationship
Prospective Financial Support Partner
an organization with which WSB does NOT currently have a financial support (donor) relationship
a time period in which recruitment activities take place, typically identified by either the WSB or employer
to find suitable people and get them to join a company or organization (source: merriam-webster dictionary)For the purposes of measuring Recruit and Hire KPIs, the following activities will be included in the term "recruit:"
the individual(s) involved a recruitment activity, acting on behalf of an organization
aka Hiring Effort. An event or engagement or experience that an employer participates in to promote job opportunities and attract talent. Recruitment Activities include career fair, employer information session, on campus interview (OCI), virtual recruiting, resume book, and applied learning (MBA only).
The plan that an employer would create and execute to achieve their hiring goals
Relationship Management Goal
An objective set by a WSB Corporate Relationship Manager (CRM) for a company or group of companies for achieving mutual interests
A condition or capability needed by a stakeholder to solve a problem or achieve an objective.
Collection of student resumes for a specific job function
description of a stakeholder's or constituent's participation in a business process
A off-site company visit by students, faculty or staff to experience the organization's projects, operations, or company culture first-hand
any person or group who has a relationship with WSB that is an employee of a UW system organization or is a UW system internal group (including WFAA). These people and groups are often users of LRM or an associated system, or leverage the data maintained in one of these systems.
the act of overseeing, nurturing, appreciating or protecting something considered worth caring for and preserving (i.e. a valued relationship)
an individual who is currently enrolled at UW-Madison Note: CPED open enrollment course attendees are not included in this definition
a registered organization on campus that provides members opportunities to develop skills in the areas such as leadership, fiscal management, event planning, ethical decision-making, delegation, and team building.
Subject Matter Expert (SME)
A stakeholder with specific expertise in an aspect of the problem domain or potential solution alternatives or components
Targeted Corporate Partner
an organization that has been prioritized, qualified and sought after by WSB for a partnership in recruitment and hiring, research, talent development and/or financial support
an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in recruitment and hiring
Targeted Research Partner
an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in research
Targeted Talent Development Partner
an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in talent development
Targeted Financial Support Partner
an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in financial support
A high-level, informal, short description of a solution capability that provides value to a stakeholder. A user story is typically one to two sentences long and provides the minimum information necessary to allow a developer to estimate the work required to implement it.
Attributes of a "Value":
Outcomes oriented (intended)
Transferred between two entities
Can be mutually created
Can be indirectly gained
Created through a relationship and outcome
May create a ripple effect
Virtual Recruitment Activity
Recruitment activity conducted remotely through technology (Skype, webinar, etc.)
Wisconsin School of Business (WSB)
the named school of business at the University of Wisconsin-Madison
(a.k.a. Knowledge Center) in some cases administer academic programming at the MBA and BBA levels and serve as the interface with academic departments and the public, providing an educational experience and access to research - http://bus.wisc.edu/centers
(i.e. Academic Department) administer academic programming offering a degree option, major, or course and supports the department's associated faculty members and teaching staff
WSB Staff Person
Anyone who is employed by the Wisconsin School of Business, including faculty, lecturers, etc.
a student who has declared a major, minor or certificate granted from the Wisconsin School of Business at UW-Madison
(i.e. Real Estate Program, Accounting Program) academic programs are aligned by student degree or major at the undergraduate, master's, or doctoral level