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The glossary will be used to identify and define terms used by the Wisconsin School of Business (WSB) and External Relations (ER) unit. The purpose is to ensure that all stakeholders understand the purpose behind each term. This is a working document that will be drafted in collaboration with the project team. All bolded terms have been defined by the team and the team is in agreement about the definition.

Term

Definition

Academic Director

an appointed position held by a tenured faculty member to serve as the leader of a Knowledge Center responsible for overseeing the unit's activities

Accepted Offer

a formal full-time or internship offer for employment that a student commits to verbally and ultimately in writing

Advisory Board

a group of individuals that provide guidance, advice, and support to help the WSB achieve its strategic objectives.

Alumni

individuals who graduated from UW-Madison

Alumni Relations

a WSB employee division that identifies, tracks and manages the relationship between WSB alumni and the School

Attribute

a feature or characteristic that differentiates an individual or entity, or a data element with a specified data type that describes information associated with a concept or entity

BBA Corporate Partner

an organization providing financial support specifically to the BBA program

Benchmark

a standard or point of reference against which things may be compared or assessed.

Business Analysis

the set of tasks and techniques used by an individual to work as a liaison among stakeholders in order to understand the structure, policies and operations of an organization, and recommend solutions that enable the organization to achieve its goals.

Business Challenge

 

Business Community

(Learning Community)

Business Rule

A specific, actionable, testable directive that is under the control of the business

Campus Partner

an individual or organization associated with UW-Madison that is connected to the WSB through shared initiatives (includes WFAA)

Campus Visit

 

Career Outcome

a term used in BuckyNet to describe the student's experience in career development, the term is sourced from the National Association of Colleges and Employers (NACE)

Career Fair

an employer recruiting event that students attend to connect with employers

Career Services Director

 

Case Competition

a hosted learning experience in which participants develop a solution to a business or education-related case study typically within an allocated time frame, and present to a panel of judges.

Case Study

The act or instance of documenting, analyzing or investigating a phenomenon within its real-life context. Case studies are often written by faculty members and used as a learning tool for students

Center Director

an appointed position typically held by a non-faculty WSB member who serves as the Center operations leader of a Knowledge Center responsible for overseeing …

Communications

 

Company

an association or business enterprise

Connection

  

the joining together of two or more people, things or parts

Constituent

any person or group who has a relationship with WSB that is not an employee of the UW system organization or is not a UW system internal group.  These people and groups can be thought of as customers of WSB.

Continuum

a continuous series of things or actions that blend into each other so gradually and seamlessly that it is impossible to say where one becomes the next

Conversion

 

Corporate and Employer Relations (CER)

a WSB employee division that identifies, tracks and manages the relationship between companies, employers and the School

Corporate and Employer Relations (CER) Director

a role within the CER unit that is responsible for the strategy and execution of the team.

CER Team

 

Corporate Gift/Grant

 

Corporate Partner

An organization which has a relationship with the WSB to achieve a mutual goal in recruitment and hiring, research, talent development, and/or financial support. The term 'corporate partner' is not meant to exclude non-profit organizations, government agencies, or other entities that are not defined in industry as corporations.

Corporate Relationship Manager (CRM)

a WSB employee that works within CER division

<Corporate Scorecard>

 

Corporate Sponsor

an organization that provides financial support toward a WSB initiative or program in exchange for a value provided to the company (ex. BBA Corporate Partner Program)

Corporation

a company recognized by law as a single body with its own powers and liabilities, separate from those of the individual members

Current Employer

 

Data

in simple form, data is individual pieces of raw information.Data is measured, collected and reported, and analyzed, whereupon it can be visualized using graphs or images.

Data Usage Agreement

 

Development

(Donor Relations) an WSB employee division that identifies, tracks and manages the relationship between donors and the School

Director of Development (DOD)

a WSB or UW Foundation employee that works within the Donor Relations division

Discipline

(a.k.a. Academic Discipline) an academic focus which aligns with a degree, major or certificate

<Division>

a division of a company or "business division" is a distinct part of a business. In large organizations, various parts of the business may be run by different subsidiaries, and a business division may include one or many subsidiaries (source: Wikipedia) <BuckyNet reference>

Donor

An individual or company or corporation

Donor Relations

(Development) an WSB employee division that identifies, tracks and manages the relationship between donors and the School

Educational Partnership

 

Employer

an organization that recruits and/or hires students Note: For current KPIs, we are not tracking those employers that hire alumni, parent companies (not subsidiaries) are counted

Employer Development

the strategic act of partnering with new organizations or expanding current organizations' involvement with the WSB OR 

the specific tactical act of partnering with a single organizations

Employer Development Lead

Primary WSB staff person for building and maintaining a specific employer relationship

<Employer Information Session>

a recruiting event that students attend to connect with employers and learn about job opportunities

Employer Representative

the individual that represents the employer organization

Employer Satisfaction

the degree to which an on-campus recruiter expresses their perception of quality of their on-campus recruiting experience and our students

Employment

holding a position at an organization

Employment Application

an official method by which a student expresses interest in a full-time or internship position

Employment Opportunity

an open job position that is available to students

Engaged Community

 

Engaged Individual

 

Engagement

(noun) an interaction between (or facilitated by) the WSB and one or more constituents or stakeholders that results in an exchange of value

Entry-level Position

 

Exchange of Value

 

External Relations (ER)

an umbrella group at the WSB that houses Corporate and Employer Relations, Alumni Relations, and Donor Development

Faculty Member

an internal member of the WSB who engages in teaching, research, and service. A faculty member can be tenured (e.g. full or associate professor) or tenure-track (e.g. assistant professor)

Faculty Chair

An appointed position held by a tenured faculty member as the head of a University or WSB department.

Fiscal Year

a fiscal year runs from July 1 through June 30

Global Trip

an organized learning experience that involves student and/or faculty travel to a foreign country (outside of U.S.) to provide a global perspective on business

Goal

a desired result/outcome that a person or organization envisions, plans and commits to achieve,a goal may involve establishing specific, measurable, achievable, relevant, and time-bounded (SMART) objectives.Organizational goals may developed with specific reference to the organization's Key Performance Indicators.

Guest Lecture

 

Hiring Effort

aka Recruitment Activity. An event or engagement or experience that an employer participates in to promote job opportunities and attract talent. Recruitment Activities include career fair, employer information session, on campus interview (OCI), virtual recruiting, resume book, and applied learning (MBA only).

Hiring Goals

An employer's objectives for hiring students and/or alumni 

 

Hiring Liaison

an individual(s) within an organization who is leading WSB hiring efforts.

Hiring Outcome

see Placement

Hiring Partner

see Employer

Hiring Year

a hiring year runs from September 1 through August 31. Note: For both BBA and MBA programs, as it relates to recruitment and hiring,

Industry Leader

achieving high status in a particular industry, which often results in a highly visible professional profile

Industry Set

 

<Information Session>

see Employer Information Session

Insight

a result derived from a collaboration effort (i.e. research partnership resulted in a new market product or "insight")

Internship

a limited-term position through which a student gains practical professional experience

Internal Partner

an individual or organization within the WSB that has a common stake in the organizational success of the WSB

Job

(a.k.a. position) the official role an individual plays at an organization

Job Function

The specific role or expertise for a job opportunity as defined through BuckyNet by the MSE

Job Offer

see Offer

Job Shadow Program

(BBA)

Key Company

(a.k.a. key corporate partner) A current corporate partner prioritized, qualified and recognized as a company of high importance to WSB.

Key Performance Indicator (KPI)

a metric selected that will provide an indication of performance and can be used a driver for improvement.a quantifiable measure used to gauge or compare performance in terms of meeting strategic and operational goals.A key performance indicator (KPI) is a metric that helps an individual or organization understand how they are doing against your objectives, and often is a critical success factor of an organization identified up front of collecting data.

Knowledge Center

(a.k.a. WSB Center) in some cases administer academic programming at the MBA and BBA levels and serve as the interface with academic departments and the public, providing an educational experience and access to research - http://bus.wisc.edu/centers

Learning Community

(Business Community)

Learning Experience

(Applied Learning?) a student-centered activity or group of activities that typically involves interaction with the larger business/learning community

Learning Outcome

the result of classroom.

Lecturer

a WSB employee that serves as an instructor for one or more courses, but is not a tenured or tenure-track faculty member. Lecturers often have real-world business experience within their given academic discipline.

LRM Account

 

LRM Constituent Role

a role an individual or group is assigned, defined by the LRM system

LRM Contact

 

LRM Record

 

Master of Accountancy (MAcc)

Master of Accountancy is a separate program from the BBA program, although current BBA accounting students can apply for the integrated MAcc (IMAcc) program in their Junior year, as the program requires a fifth year in the education career of the student. The graduate MAcc (GMAcc) program is a 2-year program and accepts students from outside of the WSB.  There is also a flexible MAcc program (FMAcc?)

Master of Science (MS) in Finance

Master of Science (MS) in Finance is a separate program from the BBA program, although current BBA finance students can apply for the MS in Finance program in their Junior year, as the program requires a fifth year in the education career of the student 

<MBA CSEA>

MBA Career Services and Employer Alliance (MBA CSEA), http://www.mbacsea.org/ <unsure if WSB is an active, current member in this association>

Measurement

the act of measuring, a measured dimension, or the extent, size, etc., ascertained by measuring – dictionary.com

Mentor

an individual, usually older and more experienced, who advises and guides a younger, less experienced person

Mentorship Program

an operationalized program that helps to facilitate the connections between a student and a mentor

Mock Interview

a hosted learning experience in which participants engage in a fake position interview

NACE

National Association of Colleges and Employers (NACE), an association of which WSB is a member, https://www.naceweb.org/

Networking Event

 

Objective

A tactic or metric that a person or organization seeks to meet in order to progress towards a goal

Offer

a formal extension of employment verbally and ultimately in writing

On-Campus Interviewing (OCI)

employer interviews that take place on campus and are hosted and/or facilitated by the WSB (includes in-person, phone and virtual interviews)

On-Campus Recruitment (OCR)

employer recruitment activities hosted on campus that support career outcomes. Includes career fairs, on-campus interviewing, information sessions, and other recruitment events.

On-Campus Recruitment and Experience (OCRE) Team

team of individuals within the Corporate and Employer Relations unit that facilitate and support employer recruitment activities.

Organization

a structure through which individuals cooperate systematically to conduct business (dictionary.com

Examples include associations, professional organizations, labor unions, political organizations, and companies (private, public or non-profit).

Outreach

The act of reaching out, communicating, or engaging organizations and constituents toward a specific goal 

 

Parent Organization

a company that controls other companies by owning an influential amount of voting stock to control management and operations, also a BuckyNet database term

Pipeline

 

Placement

(a.k.a. hiring outcome) the result of securing an internship, part-time or full-time position, a type of career outcome.

Pool of Organizations

 

Position

(a.k.a. job) the official role an individual plays at an organization

Preferred Position

a job that is aligned with students' interests and perceived to be reputable.

<Priority Recruitment Company?>

(aka key company? key employer?) A current employer of high importance to WSB 

<Promotion>

 

Process Map (Flow)

A visual business model that shows a business process consisting of steps in a sequence.

Professional Development

 

Program Office

a WSB unit overseeing core degree programs, including BBA, Accounting, Full-time MBA, Evening and Executive MBA, and PhD.  

Prospective Corporate Partner

an organization with which WSB does NOT currently have a relationship in recruitment and hiring, research, talent development, and/or financial support

Prospective Employer

an organization with which WSB does NOT currently have a recruitment and/or hiring relationship

Prospective Research Partner

an organization with which WSB does NOT currently have a research relationship

Prospective Talent Development Partner

an organization with which WSB does NOT currently have a talent development relationship

Prospective Financial Support Partner

an organization with which WSB does NOT currently have a financial support (donor) relationship

Recruitment Season

a time period in which recruitment activities take place, typically identified by either the WSB or employer

Recruit

to find suitable people and get them to join a company or organization (source: merriam-webster dictionary)For the purposes of measuring Recruit and Hire KPIs, the following activities will be included in the term "recruit:"

  • On-Campus Interviewing (OCI)

  • Career Fair

  • Information Session

  • Non-OCI Job Postings for companies with which we have a relationship

<Recruiter>

the individual(s) involved a recruitment activity, acting on behalf of an organization

Recruitment Activity

aka Hiring Effort. An event or engagement or experience that an employer participates in to promote job opportunities and attract talent. Recruitment Activities include career fair, employer information session, on campus interview (OCI), virtual recruiting, resume book, and applied learning (MBA only).

Recruitment Strategy

The plan that an employer would create and execute to achieve their hiring goals

Relationship Management

 

Relationship Management Goal

An objective set by a WSB Corporate Relationship Manager (CRM) for a company or group of companies for achieving mutual interests

Requirement

A condition or capability needed by a stakeholder to solve a problem or achieve an objective.

Research Agreement

 

Research Partnership

 

Resume Book

Collection of student resumes for a specific job function

Role

description of a stakeholder's or constituent's participation in a business process

Site Visit

A off-site company visit by students, faculty or staff to experience the organization's projects, operations, or company culture first-hand

Stakeholder

any person or group who has a relationship with WSB that is an employee of a UW system organization or is a UW system internal group (including WFAA). These people and groups are often users of LRM or an associated system, or leverage the data maintained in one of these systems.

Star Researcher

 

Stewardship

the act of overseeing, nurturing, appreciating or protecting something considered worth caring for and preserving (i.e. a valued relationship)

Student

an individual who is currently enrolled at UW-Madison  Note: CPED open enrollment course attendees are not included in this definition

Student Engagement

 

Student Organization

a registered organization on campus that provides members opportunities to develop skills in the areas such as leadership, fiscal management, event planning, ethical decision-making, delegation, and team building.

Subject Matter Expert (SME)

A stakeholder with specific expertise in an aspect of the problem domain or potential solution alternatives or components

Talent Development

 

Targeted Corporate Partner

an organization that has been prioritized, qualified and sought after by WSB for a partnership in recruitment and hiring, research, talent development and/or financial support 

Targeted Employer

an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in recruitment and hiring

Targeted Research Partner

an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in research

Targeted Talent Development Partner

an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in talent development

Targeted Financial Support Partner

an organization that has been prioritized, qualified and sought after by WSB for a partnership specifically in financial support

User Story

A high-level, informal, short description of a solution capability that provides value to a stakeholder. A user story is typically one to two sentences long and provides the minimum information necessary to allow a developer to estimate the work required to implement it.

Value

Attributes of a "Value": 

Quantifiable (measureable) 

Specific 

Impactful 

Outcomes oriented (intended) 

Transferred between two entities 

Can be mutually created 

Can be indirectly gained 

Created through a relationship and outcome 

Cultivated 

May create a ripple effect 

Achievable 

Realistic 

Time bound

Virtual Recruitment Activity

Recruitment activity conducted remotely through technology (Skype, webinar, etc.)

Workshop

 

Wisconsin School of Business (WSB)

the named school of business at the University of Wisconsin-Madison

WSB Center

(a.k.a. Knowledge Center) in some cases administer academic programming at the MBA and BBA levels and serve as the interface with academic departments and the public, providing an educational experience and access to research - http://bus.wisc.edu/centers

WSB Department

(i.e. Academic Department) administer academic programming offering a degree option, major, or course and supports the department's associated faculty members and teaching staff

WSB Staff Person

Anyone who is employed by the Wisconsin School of Business, including faculty, lecturers, etc.  

WSB Student

a student who has declared a major, minor or certificate granted from the Wisconsin School of Business at UW-Madison

WSB Program

(i.e. Real Estate Program, Accounting Program) academic programs are aligned by student degree or major at the undergraduate, master's, or doctoral level