Student Spotlight Email and Landing Page Check List

Subject Line
Teaser text
Body content
- Title: should be in title case
- Copy/text
  - Buttons: text is written in sentence case
  - Links for any calls to actions or hyperlinks
- Photos to support content
  - Alternative text for the photos
Contact information for the individual or unit on campus that is sending the email
See also Email Best Practices - Helping Your Emails Succeed and Making the Process Easier

Meta title and meta description for SEO purposes
- See also SEO Tips: Title and Descriptions
Landing Page
- Photo cropped to support the landing page: 580 x height varies
- Headline: should be in title case
- First and last name of the student
- Excerpt text: featured on the landing page
Student Spotlight Page
- Photo cropped to support the article: 255x255 circle or 880x550
- Quick Facts
  - FTMBA MBA Program
    
    University of Wisconsin–Madison, Wisconsin School of Business
    MBA Graduation Year: YYYY
    Specialization: Name
    Hometown: City, State
    Internship: Company, City, State
  - Evening MBA Program
    
    University of Wisconsin‑Madison, Wisconsin School of Business
    Graduation Year: YYYY
    Current Job: Role, Company, State
  - Executive MBA Program
    
    University of Wisconsin-Madison, Wisconsin School of Business
    MBA Graduation Year: YYYY
    Current Job: Role, Company, State
- Article content
  - Copy/text
  - Pull quote
  - Buttons: text is written in sentence case
  - Links for any calls to actions or hyperlinks
  - Photos to support content
    - Alternative text for the photos

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