Discover Marketing Research
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Professor Jan Heide Research Topics: B2B Marketing, Marketing Channels, Marketing Organization, Strategic Partnerships Publications: Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice Business-to-Business Projects, Task Configuration, and Innovation | Professor Yi Liu Research Topics: Technology and Platforms, Economics of AI, Theoretical Models in Marketing Publications: | Professor Aziza Jones Research Topics: Studies status, status signaling, and reactions to perceived inequality Publications: School choice increases racial segregation even when parents do not care about race | Professor Remi Daviet Research Topics: Consumer decisions by combining quantitative modeling with advanced statistics and machine learning. Publications: | Professor Joann Peck Research Topics: Consumer behavior, psychological ownership, and touch Publications: Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality | Professor Joann Peck Research Topics: Online experimentation, the effectiveness of digital advertising, and machine learning tools for marketing analytics. Publications: |
