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Professor Aziza Jones researches social influences on consumption, specifically, social signaling behavior and prosocial behavior. Check out her research here: | Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Reality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries | Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here:Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods Blog - Meet Antarctica's New Flag: The Latest Tool for the Conservation of the Continent | Professor Evan Polman researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology. Check out his research here: Picking Gifts for Picky PeopleConsumers Believe that Products Work Better for Others |
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Professor Robin Tanner researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism. Check out his research here: Turning to Space: Social Density, Social Class, and the Value of Things in Stores | Professor Craig Thompson researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research. Check out his research here: Consumer Culture Theory: An Anthropological Contribution to Consumption Studies | Professor Liad Weiss researches the interplay between consumers and brands. Check out his research here: |
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