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Professor Neeraj Arora researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. Check out his research here: Celebrity Endorsement Effects: Evidence from Esports | Professor Ishita Chakraborty researches digital marketing, online platforms, text and video analytics and mobile apps. Check out her research here: | Professor Kevin Chung researches quantitative marketing. Check out his research here: | Professor Remi Daviet researches consumer decisions by combining quantitative modeling with advanced statistics and machine learning. Check out his research here: Genetic Data: Potential Uses and Misuses in Marketing
| Professor Amber Epp researches an interdisciplinary perspective of the relationship between family and the marketplace. Check out her research here: |
researches sustainability, online consumer behavior, and digital marketing. Check out his research here:
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