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Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing |
researches social influences on consumption, specifically, social signaling behavior and prosocial behavior. Check out her research here: | Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Reality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
| Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: Blog - Meet Antarctica's New Flag: The Latest Tool for the Conservation of the Continent |
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