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DateTimeRoomSpeakerAffiliationSynopsis

Paper

 

TBD TBD Erick Mas Kelley School of Business (Indiana) See Synopsis Status or Status Quo: How Political Ideology Affects the Appeal of Really New Products

 

TBD

Virtual

Aaron Barnes College of Business (Louisville)Top Rated or Best Seller? Culture Influences Responses to Attitudinal versus Behavioral Consensus Cues.pdfTBDTBD

 

TBDTBD

 

TBD TBD 

 

TBD 9 am- 10:30 amGrainger 4151TBDLinda Hagen USC Marshall School of Business (Marshall)See SynopsisMinimalistDesign_JCR_Proof.pdfDifferential Effects of Minimalist Marketing Aesthetics on Utilitarian and Hedonic Inferences: When and Why Less Really is Less

 

TBD TBDFred Selnes BI Norweigen Business School 

 

TBD TBD Jared Watson Leonard N. Stern School of Business (NYU) 

 

TBD TBD Anocha Aribarg Michigan Ross School of Business (Michigan)

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