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DateTimeRoomSpeakerAffiliationPaper
09/08/201710:30 AM- 12:00PMUnion SouthDr. P.K. Kannan Robert H. Smith School of Business, University of MarylandSelling The Premium in The Freemium: Impact of Product Line Extensions
09/08/20171:30 PM- 3:00PMUnion South (Lower Level)Dr. Rebecca W. HamiltonMcDonough School of Business, Georgetown UniversityPaper Pending
09/09/201711:15 AM- 12:45PMMemorial UnionDr. Kate WhiteUniversity of British Columbia Paper Pending 
11/23/20179:00 AM-10:30AMGrainger 4151Szu Chi HuangStanford UniversityWhen, Why, and How Social Information Avoidance Costs You in Goal Pursuit
02/09/20189:00 AM-10:30AMGrainger 4151Jian Ni John Hopkins Carey Business SchoolUpselling Versus Upsetting Customers? A Model of Intrinsic and Extrinsic incentives
03/02/20189:00 AM-10:30AMGrainger 4151Dr. Elizabeth WebbColumbia's Graduate School of BusinessThe Effect of Perceived Similarity On Sequential Risk-Taking
03/02/20189:00 AM-10:30AMGrainger 4151Dr. Ganesh IyerUniversity of California, Berkeley, Haas School of BusinessMulti-market Value Creation and Competition 
04/06/201812:00 PM- 1:30PMGrainger 3070Christopher K. HseeUniversity of Chicago, Booth School of Business General Evaluability Theory
04/13/20189:00 AM-10:30AMGrainger 4151Marie-Agnes ParmentierHEC MontréalPaper Pending
04/27/20189:00 AM- 10:30AMGrainger 4151Naomi MandelArizona State University, W. P. Carey School of BusinessPaper Pending
05/04/20189:00 AM- 10:30AMGrainger 4151 Elie OfekHarvard Business SchoolWhen and How to Diversify—A Multi-Category Utility Model of Consumer Response to Content Recommendations


Selling the Premium in the Freemium: Impact of Product Line Extensions

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