2018-2019 BBA Marketing Seminar
Date | Time | Room | Speaker | Affiliation | Synopsis | Paper | |
|---|---|---|---|---|---|---|---|
10/2315/20192020 | 5:00PM to 6:00PM | Grainger 1310: Plenary Room | WebEx | Joann PeckKaiyang Wu | See Synopsis | Pending |
The Impact of Product Claims about Magic Ingredients on Consumer Choice
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From Haptics to Psychological Ownership
Joann Peck, Professor
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, Wisconsin School of Business, University of Wisconsin-Madison
Synopsis
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In this presentation, I will talk about some of research on haptics or product touch and how I become interested in psychological ownership or the feeling that something is MINE! I will discuss a few current projects and also leave time for questions.