Discover Marketing Research
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Professor Neeraj Arora |
researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. Check out his research here: |
Professor Ishita Chakraborty researches digital marketing, online platforms, text and video analytics and mobile apps. Check out her research here: | Professor Kevin Chung researches quantitative marketing. Check out his research here: |
Professor Remi Daviet researches consumer decisions by combining quantitative modeling with advanced statistics and machine learning. Check out his research here: Genetic Underpinnings of Risky Behaviour Relate to Altered Neuroanatomy | Professor Amber Epp researches an interdisciplinary perspective of the relationship between family and the marketplace. Check out her research here: |
Professor Cheng He researches sustainability, online consumer behavior, and digital marketing. Check out his research here: The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire? |
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Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing | Professor |
Aziza Jones researches social influences on consumption, specifically, social signaling behavior and prosocial behavior |
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her research here: |
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions
Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: |
Professor Paola Mallucci
researchesReality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
| Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: Blog - Meet Antarctica's New Flag: The Latest Tool for the Conservation of the Continent |
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Professor Evan Polman researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology. Check out his research here: On Prospect Theory, Making Choices for Others, and the Affective Psychology of Risk | Professor Robin Tanner researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism. Check out his research here: “That Money Feels Like Mine”: How a Consumer-Funded Frame Increases Incentive Effectiveness
| Professor Craig Thompson researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research. Check out his research here: | Professor Liad Weiss researches the interplay between consumers and brands. Check out his research here: Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions |
Discover Marketing Research
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Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing | Professor Aziza Jones researches social influences on consumption, specifically, social signaling behavior and prosocial behavior |
. Check out her research here: |
Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Reality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
| Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: |
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Professor Evan Polman researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology. Check out his research here: |
Picking Gifts for Picky People
Professor Robin Tanner researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism. Check out his research here: |
“That Money Feels Like Mine”: How a Consumer-Funded Frame Increases Incentive Effectiveness
| Professor Craig Thompson researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research. Check out his research here: |
Professor Liad Weiss researches the interplay between consumers and brands. Check out his research here: |
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions |