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Professor Neeraj Arora researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. Check out his research here: Celebrity Endorsement Effects: Evidence from Esports Anchor | | | neeraj | neeraj | Professor Ishita Chakraborty researches digital marketing, online platforms, text and video analytics and mobile apps. Check out her research here: | Professor Kevin Chung researches quantitative marketing. Check out his research here: Increasing Team Performance by Sharing Success | Professor Remi Daviet researches consumer decisions by combining quantitative modeling with advanced statistics and machine learning. Check out his research here: Genetic Underpinnings of Risky Behaviour Relate to Altered Neuroanatomy | Professor Amber Epp researches an interdisciplinary perspective of the relationship between family and the marketplace. Check out her research here: High-Quality Qualitative Research: Getting into Gear | Professor Cheng He researches sustainability, online consumer behavior, and digital marketing. Check out his research here: The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire? |
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Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing | Professor Aziza Jones researches social influences on consumption, specifically, social signaling behavior and prosocial behavior. Check out her research here: | Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: qing | qing | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Reality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
| Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: Blog - Meet Antarctica's New Flag: The Latest Tool for the Conservation of the Continent |
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