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This year the Wisconsin School of Business' Marketing Department is inviting doctoral candidates to come and present their research to our school. 


DateTimeRoomSpeakerAffiliationSynopsisPaper

 

9:00AM to 10:30AM4151 Grainger HallOmid RafieianUniversity of WashingtonSee synopsis
  1. Optimizing User Engagement through Adaptive Ad Sequencing
  2. Revenue-Optimal Dynamic Auctions for Adaptive Ad Sequencing

 

9:00AM to 10:30AM 4151 Grainger Hall Tesary Lin University of Chicago See synopsis
  1. Valuing Intrinsic and Instrumental Preferences for Privacy

 

 9:00AM to 10:30AM4151 Grainger Hall Matt McGranaghan Cornell UniversitySee
synopsis
Synopsis
  1. Watching People Watch TV

  

9:00AM to 10:30AM 4151 Grainger Hall Cheng HeGeorgia Institute of TechnologySee Synopsis
  1. The End of the Express Road for Hybrid Vehicles: Can Governments' Green Product Incentives Backfire?

  

9:00AM to 10:30AM 4151 Grainger Hall Alex Burnap
Massachusetts Institute of TechnologyPending Pending 
MIT Sloan School of ManagementSee Synopsis
  1. Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach

  

9:00AM
to 10
to10:30AM 4151 Grainger Hall Tommaso Bondi Stern School of Business 
Pending Pending 
See Synopsis
  1. Alone, Together: Product Discovery Through Consumer Ratings
  2. The Good, The Bad and The Picky: Consumer Heterogeneity and The Reversal of Movie Ratings

  

 9:00AM to 10:30AM4151 Grainger Hall Sam J. Maglio University of Toronto Scarborough See Synopsis 
  1. Choice Protection for Feeling-Focused Decisions
 


Omid Rafieian, Doctoral Student, University of Washington

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