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DateTimeRoomSpeakerAffiliationSynopsisPaper
09/08/201710:30 AM-12:00PMUnion SouthDr. P.K. Kannan Robert H. Smith School of Business, University of Maryland

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Selling The Premium in The Freemium: Impact of Product Line Extensions
09/08/20171:30 PM-3:00PMUnion South (Lower Level)Dr. Rebecca W. HamiltonMcDonough School of Business, Georgetown UniversitySee SynopsisPaper Pending
09/09/201711:15 AM-12:45PMMemorial UnionDr. Kate WhiteUniversity of British Columbia See SynopsisPaper Pending 
11/23/20179:00 AM-10:30AMGrainger 4151Szu Chi HuangStanford UniversitySee SynopsisWhen, Why, and How Social Information Avoidance Costs You in Goal Pursuit
02/09/20189:00 AM-10:30AMGrainger 4151Jian Ni John Hopkins Carey Business SchoolSee SynopsisUpselling Versus Upsetting Customers? A Model of Intrinsic and Extrinsic Incentives
03/02/20189:00 AM-10:30AMGrainger 4151Dr. Elizabeth WebbColumbia's Graduate School of BusinessSee SynopsisThe Effect of Perceived Similarity On Sequential Risk-Taking
03/02/20189:00 AM-10:30AMGrainger 4151Dr. Ganesh IyerUniversity of California, Berkeley, Haas School of BusinessSee SynopsisMulti-market Value Creation and Competition
04/06/201812:00 PM- 1:30PMGrainger 3070Christopher K. HseeUniversity of Chicago, Booth School of Business See SynopsisGeneral Evaluability Theory
04/13/20189:00 AM-10:30AMGrainger 4151Marie-Agnes ParmentierHEC MontréalSee SynopsisPaper Pending
04/27/20189:00 AM-10:30AMGrainger 4151Naomi MandelArizona State University, W. P. Carey School of BusinessSee SynopsisPaper Pending
05/04/20189:00 AM-10:30AMGrainger 4151 Elie OfekHarvard Business SchoolSee SynopsisWhen and How to Diversify—A Multi-Category Utility Model of Consumer Response to Content Recommendations


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Kannan
Kannan
Selling the Premium in the Freemium: Impact of Product Line Extensions

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Consumers nowadays have easier and richer access to information about social others pursuing goals similar to their own (e.g., through a Fitbit device, the  Endomondo  mobile app, and stickK.com). This research shows that social information may not always be welcomedwelcomed and explores the questions of when consumers avoid such information, why they avoid it, and the downstream motivational consequences of avoiding it.

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