Discover Marketing Research
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Professor Neeraj Arora researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. Check out his research here: | Professor Ishita Chakraborty researches digital marketing, online platforms, text and video analytics and mobile apps. Check out her research here: | Professor Kevin Chung researches quantitative marketing. Check out his research here: Increasing Team Performance by Sharing Success | Professor Remi Daviet researches consumer decisions by combining quantitative modeling with advanced statistics and machine learning. Check out his research here: Genetic Underpinnings of Risky Behaviour Relate to Altered Neuroanatomy | Professor Amber Epp researches an interdisciplinary perspective of the relationship between family and the marketplace. Check out her research here: | Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer PracticesProfessor Cheng He researches sustainability, online consumer behavior, and digital marketing. Check out his research here: The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire? |
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Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing | Professor Aziza Jones researches social influences on consumption, specifically, social signaling behavior and prosocial behavior. Check out her research here: | Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Reality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
| Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: Blog - Meet Antarctica's New Flag: The Latest Tool for the Conservation of the Continent |
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Professor Evan Polman researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology. Check out his research here: On Prospect Theory, Making Choices for Others, and the Affective Psychology of Risk | Professor Robin Tanner researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism. Check out his research here: “That Money Feels Like Mine”: How a Consumer-Funded Frame Increases Incentive Effectiveness
| Professor Craig Thompson researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research. Check out his research here: | Professor Liad Weiss researches the interplay between consumers and brands. Check out his research here: Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions |
Discover Marketing Research
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Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing | Professor Aziza Jones researches social influences on consumption, specifically, social signaling behavior and prosocial behavior. Check out her research here: | Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Reality Check: Infusing Ecological Value into Academic Marketing Research | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
| Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: Blog - Meet Antarctica's New Flag: The Latest Tool for the Conservation of the Continent |
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Professor Evan Polman researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology. Check out his research here: |
Professor Robin Tanner researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism. Check out his research here: |
“That Money Feels Like Mine”: How a Consumer-Funded Frame Increases Incentive Effectiveness
| Professor Craig Thompson researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research. Check out his research here: |
Professor Liad Weiss researches the interplay between consumers and brands. Check out his research here: |
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions |