Discover Marketing Research
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Professor |
Jan Heide Research Topics: B2B Marketing, Marketing Channels, Marketing Organization, Strategic Partnerships Publications: Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice Business-to-Business Projects, Task Configuration, and Innovation | Professor Yi Liu Research Topics: Technology and Platforms, Economics of AI, Theoretical Models in Marketing Publications: | Professor Aziza Jones Research Topics: Studies status, status signaling, and reactions to perceived inequality Publications: School choice increases racial segregation even when parents do not care about race | Professor Remi Daviet Research Topics: Consumer |
researches online experimentation, the effectiveness of digital advertising, and machine learning tools for marketing analytics.
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GMO Labeling Policy and Consumer Choice
Professor Ishita Chakraborty
researches digital marketing, online platforms, text and video analytics, and mobile apps.
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Professor Kevin Chung
researches quantitative marketing.
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Increasing Team Performance by Sharing Success
Professor Remi Daviet
researches consumerdecisions by combining quantitative modeling with advanced statistics and machine learning. |
Professor Aziza Jones
researches social influences on consumption, specifically, social signaling behavior and prosocial behavior.
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Professor Qing Liu
researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance.
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Professor Page Moreau
researches creativity, consumer learning, and innovation.
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Reality Check: Infusing Ecological Value into Academic Marketing Research
Professor Thomas O'Guinn
researches the intersection of sociology and social psychology, or micro-sociology.
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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Professor Joann Peck
researches consumer behavior,Publications: | Professor |
researches an interdisciplinary perspective of the relationship between family and the marketplace.
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High-Quality Qualitative Research: Getting into Gear
Professor Cheng He
researches sustainability, online consumer behavior, and digital marketing.
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The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?
Professor Jan Heide
researches distribution systems, strategic partnerships, and marketing strategy.
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Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing
Joann Peck Research Topics: Consumer behavior, |
psychological ownership, and touch |
Publications: Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality |
Professor Evan Polman
researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology.
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On Prospect Theory, Making Choices for Others, and the Affective Psychology of Risk
Professor Robin Tanner
researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism.
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“That Money Feels Like Mine”: How a Consumer-Funded Frame Increases Incentive Effectiveness
Professor Joann Peck Research Topics: Online experimentation, the effectiveness of digital advertising, and machine learning tools for marketing analytics. Publications: |
Professor Craig Thompson
researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research.
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Professor Liad Weiss
researches the interplay between consumers and brands.
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Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions