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If the contact is marked as a prospective student with no sub role, the contact created an admissions application account by registering at, but did not start an application. To confirm this, see "admissions registration" date under "Lead Information." This contact has not started an application nor indicated interest in a specific Wisconsin School of Business program.

The sub-role updates to Lead when a program interest is added to the contact record . The and the contact does not have a current application.  


  • Request for Information form submitted by the lead
  • Event Registration form submitted by the lead
  • Manual Interest Update form submitted by WSB user
  • Data Import submitted by WSB user

The sub-role updates to Lead and Applicant when the contact starts an application and had a previous lead contact record in LRM before they started an application. This contact was a known prospective student before they applied.

The sub-role updates to Applicant when the contact starts an application and no previous lead contact record in LRM. This contact is a direct applicant. See the Applications section for current applications.