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Date

Time

Room

Speaker

Affiliation

Synopsis

Paper

10/2315/20192020

5:00PM to 6:00PM

Grainger 1310: Plenary Room

Kaiyang Wu

WebEx

Joann Peck

Wisconsin School of Business, University of Wisconsin-Madison

See Synopsis

Pending

The Impact of Product Claims about Magic Ingredients on Consumer Choice

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From Haptics to Psychological Ownership

Image AddedJoann Peck, Professor, Wisconsin School of Business, University of Wisconsin-Madison

Synopsis

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In this presentation, I will talk about some of research on haptics or product touch and how I become interested in psychological ownership or the feeling that something is MINE! I will discuss a few current projects and also leave time for questions.