|5:00PM to 6:00PM|
Grainger 1310: Plenary Room
The Impact of Product Claims about Magic Ingredients on Consumer Choice
From Haptics to Psychological Ownership
Joann Peck, Professor, Wisconsin School of Business, University of Wisconsin-Madison
In this presentation, I will talk about some of research on haptics or product touch and how I become interested in psychological ownership or the feeling that something is MINE! I will discuss a few current projects and also leave time for questions.