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  • Create a plan for tagging or categorizing your blog posts.
  • Create a standardized list of tags to use across your blog; this list should not change often.
  • Tags/categories should be specific to a few blog posts
    • Examples of appropriate tags: Alumni, Student, Diversity, Applied Learning, Research, Careers and Internships, Newsletter, 2020 Newsletter, Spotlight
  • Tags/categories should apply to a specific topic or audience
  • Tags/categories should be title case (all important words capitalized)
  • Limit the number of tags used in each blog post

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  • Don’t use generic tags, such as WSB or UW (If the tag could apply to most or all posts in your blog, it is not specific enough.)
  • Don’t use a tag that only applies to one blog post (the tag is too specific)
  • Don’t use people’s names in tags 
  • Do not use the following tags: Wisconsin School of Business, Wisconsin MBA, Full-Time MBA, UWMadison, University of Wisconsin, MBA, UW, Madison
  • Do not use hashtags as tags

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