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Professor Jan Heide Research: Ghazimatin, E. & Mooi, E. & Heide, J. (2023). Business-to-Business Projects, Task Configuration, and Innovation Journal of Marketing Research Heide, J. & Bell, S. & Tracey, P. (2023). Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice Journal of Marketing | Professor Yi Liu Research: Liu, J. & Liu, Y. (2024). Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue Marketing Science Selected Published Journal ArticlesLiu, Y. & Lou, B. & Zhao, X. & Li, X. (2024). Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms Management Science | Professor Aziza Jones Research: Bublitz, M. & Peracchio, L. & Jones, A. & Lteif, L. & Catlin, J. (2023). Plant Power: SEEDing our Future with Plant-Based Eating Journal of Consumer Psychology | Professor Remi Daviet Research: Daviet, R. & Webb, R. (2023). A test of attribute normalization via a double decoy effect Journal of Mathematical Psychology Burda, M. & Daviet, R. (2023). Hamiltonian Sequential Monte Carlo with Application to Consumer Choice Behavior Econometric Reviews | Professor Joann Peck Research: Lu, Z. & Jung, S. & Peck, J. (2024). It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue Journal of Consumer Research Ringler, C. & Sirianni, N. & Peck, J. & Gustafsson, A. (2024). Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations Journal of the Academy of Marketing Science | Professor Neeraj Arora Research: Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). AI-human hybrids for Marketing Research: Leveraging LLMs as Collaborator Journal of Marketing Tian, M. & Kaufman, D. & Shiffman, S. & Arora, N. (2024). Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions Journal of Marketing Research Tian, M. & Hoban, P. & Arora, N. (2024). What Cookie-Based Advertising Effectiveness Fails to Measure Marketing Science |
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Professor Markus Brauer Research: Professor Brauer’s research focuses on group and inter-group processes. On-going studies comprise three specific programs of research. One such program concerns SOCIAL POWER, and the cognitive and behavioral consequences of belonging to high and low power groups. WSB’s Markus Brauer Shares Inclusive Environments Research on UW–Madison’s Badger Talks Live - November 20, 2023 | Professor Amber Epp Research: Franco, P. & Epp, A. & Canniford, R. & Phipps, M. (2024). Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages Journal of Marketing Velagaleti, S. & Epp, A. (2024). When Fields are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis Journal of Consumer Research | Professor Cheng He Research: Luo, X. & He, C. & Hu, Y. & Li, X. & Cheng, Y. (2024). The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App Information Systems Research Ozturk, O. & He, C. & Chintagunta , P. (2024). Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender and Race-based Analysis Marketing Science | Professor Tarun Kushwaha Research: Kushwaha, T. & Rajavi, K. & Steenkamp, J. (2023). Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? Journal of Marketing Shankar, V. & Kushwaha, T. (2021). Omnichannel marketing: Are cross-channel effects symmetric? International Journal of Research in Marketing | Professor Qing Liu Research: Zhang, Q. & Chien, P. & Liu, Q. & Xu, L. & Hong, Y. (2021). Mixed-input Gaussian process emulators for computer experiments with a large number of categorical levels Journal of Quality Technology | Professor Evan Polman Research: Polman, E. & Maglio, S. (2024). Nudges increase choosing but decrease consuming: Longitudinal studies of the decoy, default, and compromise effects Journal of Consumer Research Polman, E. & Reich, T. & Maglio, S. (2024). Elasticity of emotions to multiple interpersonal transgressions Emotion Ruan, B. & Polman, E. & Tanner, R. (2024). The One-Away Effect: The Pursuit of Mere Completion Journal of Consumer Research |
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Professor Craig Thompson Research: Thompson, C. (2023). Toward an Ontology of Consumers as Distributed Networks (or the End of ‘Consumer Research’ as We Know It?): Retrospective Insights from the Praxeomorphism of Russ Belk’s ‘Extended Self’,” Journal of Marketing Management | Professor Page Moreau Research: Hoffman, D. & Moreau, P. & Stremersch, S. & Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing van Heerde, H. & Moorman, C. & Moreau, P. & Pamatier, R. (2021). Reality Check: Infusing Ecological Value into Academic Marketing Research Journal of Marketing | Professor Moses Altsech
Research: An award-winning professor, keynote speaker, trainer, and consultant, Dr. Moses Altsech has over 30 years’ teaching experience at the graduate and undergraduate level. As a consultant and researcher he has worked with dozens of clients from over thirty industries across the US and overseas, and as a speaker he has received praise from business and community leaders and–to his great delight–one Nobel Peace Prize winner. | Professor Kevin Chung Research: Chen, H. & Chung, K. (2021). Increasing Team Performance by Sharing Success Journal of Marketing Research Chung, K. & Kim, K. & Lim, N. (2020). Social Structures and Reputation in Expert Review Systems Management Science | Professor Ishita Chakraborty Research: Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). AI-human hybrids for Marketing Research: Leveraging LLMs as Collaborator Journal of Marketing Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. (2024). Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews Marketing Science | Professor Neil Morgan Research: Bhattacharya, A. & Morgan, N. & Rego, L. (2022). Examining Why and When Market Share Drives Firm Profit Journal of Marketing Morgan, N. & Jayachandran, S. & Hulland, J. & Kumar, B. & Katsikeas, C. & Somosi, A. (2022). Marketing Performance Assessment and Accountability: Process and Outcomes International Journal of Research in Marketing |
