Discover Marketing Research

Professor Arora Neeraj

researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics.

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Sliced Designs for Multi-Platforms Online Experiences

Professor Kevin Chung

researches quantitative marketing.

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Social Structures and Reputation in Expert Review Systems

Professor Amber Epp

researches an interdisciplinary perspective of the relationship between family and the marketplace.

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Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices

Professor Cheng He

researches sustainability, online consumer behavior, and digital marketing.

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The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?

Professor Jan Heide

researches distribution systems, strategic partnerships, and marketing strategy.

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Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing

Professor Paul Hoban

researches quantitative methods to study advertising effectiveness and firm decision making.

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A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Professor Qing Liu

researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance.

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Mixed-input Gaussian process emulators for computer experiments with a large number of categorical levels

Professor Paola Mallucci

researches how social preferences, such as social pressure and fairness, can affect important marketing decisions, such as product pricing in channels and corporate social responsibility actions.

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Social motives in bilateral bargaining games: How power changes perceptions of fairness

Professor Page Moreau

researches creativity, consumer learning, and innovation.

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Reality Check: Infusing Ecological Value into Academic Marketing Research

Professor Thomas O'Guinn

researches the intersection of sociology and social psychology, or micro-sociology.

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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Professor Joann Peck

researches consumer behavior, psychological ownership, and touch.

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Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Professor Evan Polman

researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology.

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Picking Gifts for Picky People

Professor Robin Tanner

researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism.

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Turning to Space: Social Density, Social Class, and the Value of Things in Stores

Professor Craig Thompson

researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research.

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Consumer Culture Theory: An Anthropological Contribution to Consumption Studies