Discover Marketing Research

Professor Arora Neeraj

researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics.

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Sliced Designs for Multi-Platforms Online Experiences

Professor Ishita Chakraborty

researches digital marketing, online platforms, text and video analytics and mobile apps.

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Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection

Professor Kevin Chung

researches quantitative marketing.

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Social Structures and Reputation in Expert Review Systems

Professor Amber Epp

researches an interdisciplinary perspective of the relationship between family and the marketplace.

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Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices

Professor Cheng He

researches sustainability, online consumer behavior, and digital marketing.

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The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?

Professor Jan Heide

researches distribution systems, strategic partnerships, and marketing strategy.

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Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing

Professor Aziza Jones

researches social influences on consumption, specifically, social signaling behavior and prosocial behavior.

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Parenthood Increases Desire for Conspicuous Luxury Goods

Professor Qing Liu

researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance.

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Mixed-input Gaussian process emulators for computer experiments with a large number of categorical levels

Professor Page Moreau

researches creativity, consumer learning, and innovation.

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Reality Check: Infusing Ecological Value into Academic Marketing Research

Professor Thomas O'Guinn

researches the intersection of sociology and social psychology, or micro-sociology.

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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Professor Joann Peck

researches consumer behavior, psychological ownership, and touch.

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Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Professor Evan Polman

researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology.

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Picking Gifts for Picky People

Professor Robin Tanner

researches implications of selective processing for consumer choice, non-conscious influences on consumer choice, and consumer optimism.

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Turning to Space: Social Density, Social Class, and the Value of Things in Stores

Professor Craig Thompson

researches the socio-cultural shaping of consumer identities, with an emphasis on social class and gender and the use of interpretive methodologies in marketing research.

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Consumer Culture Theory: An Anthropological Contribution to Consumption Studies