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- When sending a test email, do not use the "Email Checker" option. It checks emails by clicking on all the links, which includes the unsubscribe button. Always select "HTML email" instead.
- The sender email must always end in "@explore.wisc.edu". Any others will cause the email to bounce, and your email will be marked as invalid.
- Make sure to select a folder whenever you upload/create anything (photos, emails, etc). If you add something to the root folder, please move it to the appropriate department folder afterwards.
- When creating an email, choose one of the templates for your specific department.
- When uploading contacts, be careful when entering info, since it will override the contact's info for all other groups (across UW-Madison)
Accessibility Quick Tips
Ensuring accessible emails is important both for improving usability and being inclusive of all email users.
- Add alternate text to all photos, especially photos with text.
- After you've inserted a photo into the email, select it, and type into the alt text field in the left sidebar.
- Alt text should include any text that's within the photo, or a basic description of what's in the photo. If it's a headshot of a person, simple type in their name.
- Only use all caps for acronyms. Screen readers read anything in all caps letter by letter, not as a word. If you wish to emphasize text, use bold and/or italics. (don't use underlines, those should be reserved for links only).
- Do not use phrases like "click here" for links/buttons. Link text should be an action that makes it clear where the user is going. "Sign up for our newsletter" "Read more articles" "Apply now" are all good examples of link text.
Eloqua Analytics Documentation
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