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- Add alternate text to all photos, especially photos with text.
- After you've inserted a photo into the email, select it, and type into the alt text field in the left sidebar.
- Alt text should include any text that's within the photo, or a basic description of what's in the photo. If it's a headshot of a person, simple type in their name.
- Only use all caps for acronyms. Screen readers read anything in all caps letter by letter, not as a word. If you wish to emphasize text, use bold and/or italics. (don't use underlines, those should be reserved for links only).
- Do not use phrases like "click here", "use this link" for links/buttons. Link text should be an action that makes it clear where the user is going, with as much context as possible. "Sign up for our newsletter" "Read more articles" "Apply now" are all good examples of link text.
- Likewise, don't include the entire URL as text in your email. Don't use: "https://www.reallylongurl.com/morewordscontinously"
- Pay attention to header hierarchy. In the case of emailsour email templates, the H1 is used exclusively for the department name, and after that the main headers of the email are H2s. H3s should be used as subheaders of H2s.
- Use sentence case for links, buttons, and headings
Uploading Contacts, Creating Segments, and send emails
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