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- Create a plan for tagging or categorizing your blog posts.
- To view which tags and categories are used in a particular blog:
- Login to wordpress at business.wisc.edu/wp-admin
- Navigate to the admin page for the blog
- On the lefthand menu, select Categories or Tags and you will see a table of the categories/tags that are currently being used. You can also see how many blog posts use each category/tag.
- To view which tags and categories are used in a particular blog:
- Create a standardized list of categories (or tags) to use across your blog; this list should not change often.
- Tags/categories should be specific to a few blog posts
- Examples of appropriate tags: Alumni, Student, Diversity, Applied Learning, Research, Careers and Internships, Newsletter, 2020 Newsletter, Spotlight
- Tags/categories should apply to a specific topic or audience
- Tags/categories should be title case (all important words capitalized)
- Limit the number of tags used in each blog post
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- Don’t use generic tags, such as WSB or UW (If the tag could apply to most or all posts in your blog, it is not specific enough.)
- Don’t use a tag that only applies to one blog post (the tag is too specific)
- Don’t use people’s names in tags
- Do not use the following tags: Wisconsin School of Business, Wisconsin MBA, Full-Time MBA, UWMadison, University of Wisconsin, MBA, UW, Madison
- Do not use hashtags as tags
- Do not use a tag that is identical to a category on your blog and vice versa. (e.g. If your blog uses the category "Alumni News", do not create a tag also called "Alumni News")
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