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Steps for Creating a New Video Series
- Have an idea for a video
- Reach out to the marketing and web team
- Meet with the marketing and web team and discuss the goals for the new video and best practices
- Review Video Best Practices
- Create an outline of what needs to be in your video
- Write any necessary scripts and create any support materials like PowerPoint presentations
- Create your first the first video in the series of videos
- Meet with the marketing and web team to review the first video and receive feedback
- Implement the feedback and move forward with creating the next set of videos
- Review the video to ensure it meets best practices
- Provide the web team with the video file and any other details
- The web team will host the new video and implement it.
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- .mp4 video file
- Exported at at least 1920x1080 (1080p)
- YouTube video ratio: 16:9
- Thumbnail
- YouTube thumbnail: 1280 x 720 pixels .jpg
- You can use one of the WSB branded 16x9 power point templates to create a thumbnail.
- Video Title: displayed after the video
- Video Description: a description of what is in the video and why a user would watch the video. Include a link back to the website for more information.
- Video Transcription: a detailed synopsis of what was in your video. It does not need to be word for word, but should include any relevant information.
Wisconsin School of Business YouTube Account
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Learn More
- Contrast and Color Accessibility: WebAim's documentation on color contrast and it's importance.
- Captions, Transcripts, and Audio Descriptions: WebAim's documentation on captions, transcriptions, and audio descriptors.
- Instructional and Promotional Video Assets
- Video Brand Guidelines and Best Practices
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- Color Contrast Checker: WebAim's color contrast checker allows you to test your color combinations.
- Branded Power Point Templates: If you are using slides in the background of your video, use one of the two 16x9 power point templates.
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