...
Use descriptive link text. People who are blind or have low vision often navigate with screen readers by going from link to link. Providing users with descriptive link text is vital, because it tells them what is being clicked on, and where it will take them.
- Don't use words like "click" or "link". Users already know how links work. It's redundant.
- Don't use the URL as text. Screen readers will spell out every letter in the link. This is not only tedious, it is confusing, as it is unclear what the link is for.
- Bad example: "Go to https://www.reallylongurl.com/morewordscontinously to learn more"
- Text links might be an action at the end of a section of text, for example:
- "Sign up for our newsletter"
- "Read more of our faculty research"
- Text links are also often just a part of the paragraph. For example:
- "...you have access to many student resources through our office..."
- "...there is a long list of business organizations available to students..."
- "...our career team is happy to help you with any questions..."
Email Links
Whenever you have an email address (ex: bentel@wisc.edu, weinert@wsb.wisc.edu) in the copy of your email, always add an email link. You can also add an email link to text like "Email our team"
- Select the email address text
- Click the hyperlink button in the text editor options
- In the left sidebar, select "New Email Message" from the options
- Paste in the email address in the "Email Address" field
- Click off the sidebar
- Your text should now be blue and underlined. Click inside this to double check that the correct address is there. Eloqua automatically adds "mailto:" to the beginning of an email link.