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titleEloqua Update to RedwoodUpdated Training Documentation

As of December 2025, basic Eloqua training will be done through UW-Madison's Eloqua Canvas course. All new users will automatically gain access to the course.

If you are an existing user and would like access to the Canvas course training, please fill out the Redwood Canvas Access Form.

The training document below will outline WSB-specific Eloqua training. It is currently in progress, so apologies for any confusion.If you have suddenly lost access to Eloqua due to the Redwood update, please email marketingautomation@wisc,edu for assistance.
The Eloqua interface was recently updated to Redwood, and the training materials below have not been updated to reflect the change yet.If you are an Eloqua user, the UW Marketing Automation team should have sent some information regarding the changes. Please review them, and fill out the form acknowledging the update if you haven't already. 


This training documentation is a substitution for a 3-4 hour long training session. Please review it thoroughly prior to creating emails.

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  • When sending a test email, do not use the "Email Checker" option. It checks emails by clicking on all the links, which includes the unsubscribe button. Always select "HTML email" instead.
  • The sender email must always end in "@explore.wisc.edu". Any others will cause the email to bounce, and your email will be marked as invalid.
  • Fill out your sender properties according to the guidelines.
  • Make sure to select a folder whenever you upload/create anything (photos, emails, etc). If you add something to the root folder, please move it to the appropriate department folder afterwards.
  • When creating an email, choose one of the templates for your specific department.
  • When uploading contacts, be careful when entering info, since it will override the contact's info for all other groups (across UW-Madison)
  • Prior to activating an email, go over the Presend Checklist
  • Don't forget to fill out preview text! It's optional, but if you don't fill it out, the first thing a user will see under the subject line will be "Trouble viewing this email?"
  • When uploading a photo from within an email, make sure to select a folder for it to go into. Otherwise, it will end up in the root folder "all"!
    • Rather than uploading from your email, it's better to upload your photos from within the image library itself (you can open another tab in Eloqua if you want to keep your email open) by going to Assets>Components>Images and navigating to the folder you want to upload to, then click "Upload" in the top right corner. From there, you can upload multiple images at a time.
  • Eloqua will prevent you from sending the same email to the same person twice, even if you completely change the email. Make sure you're creating a new email, not just editing an old one.
  • When adding an email address, you need to make it a link. To add an email address link, highlight the text, click on the hyperlink icon, and on the left sidebar add "mailto:emailaddress@wisc.edu".

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