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- Write it short and to the point. The longer the text in your email is, the less likely anyone is to read it, and the harder it is to understand. Write using Plain Language practices whenever possible.
- Add alternate text to all images. Alt text is a requirement when you use images in your email.
- Keep your images between 300-1200px wide. Excessively large images can slow down your email and consume a lot of data, which is especially problematic for people with limited internet access. It also increases the odds of your email being blocked by a spam filter.
- Only use all caps for acronyms. Screen readers read anything in all caps letter by letter, not as a word. If you wish to emphasize text, use bold.
- Do not use underlines unless it's for a link! Users expect underlines to be links, and it will be confusing if they are not.
- Use descriptive link text, and do not use phrases like "click here". Do not include the entire URL.
- Pay attention to header hierarchy. In the case of our email templates, the H1 Header 1 is used exclusively for the department name, and after that the main headers of the email are H2sHeader 2s. H3s Header 3s should be used as subheaders of H2sHeader 2s.
- Design note: Please don't bold headers. They are already styled to be large.
- Use sentence case for links, buttons, and headings.
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