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- Something similar to https://business.wisc.edu/undergraduate/certificates/ works well.
- Paragraph: varies with length of program name
- 160-170 characters is ideal for programs with shorter names (MBAs, MSBA, MSRE, MSFE, GREM)
- 110-125 characters is ideal for programs with longer names (all other programs)
- Bullets: 2-3 points; must to have the same number of bullets in each card; each bullet should have a max of 65 characters
Accordions
- Used for FAQs and other lengthy content that can be collapsed or expanded.
- Question/subhead: 80 characters ideal max; 95 characters absolute max
- Answer/details: no specific limit; ensure copy is written in plain language and chunked for scannability (use line breaks and bulleted lists)
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A good time to share relevant copy guidelines for a project is when the wireframe is feeling solid. Be sure to consider the specifics of your project before sharing copy guidelines with the team.
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