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titleWeb 2.0

An evolution of the WSB website into a more dynamic, modern, and engaging digital experience.

Principles:

  • Reduce, reduce, reduce! Cut copy so it is short and scannable
  • Copy should be bold and short
  • Utilize teaser content (progressive disclosure) to give users a small taste of the content, then let them choose to view more

For major web updates, work with a web developer to identify a suitable layout using newer components.


Standards

On the web, copywriting should follow the regular Wisconsin School of Business copy standards. However there are some exceptions and special cases:

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