Page History

Also known as: stat callout, background photo, full-width photo, animated stat, full-width pattern

Description

This block displays a high-quality, full-width image (photo, video, or background pattern) that captures the user’s attention while setting the visual tone of the page. A small amount of overlaid text provides essential context or a key message. The text could be a quote or a short sentence. Avoid using multiple heading and text styles in the text content.

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Companies & Recruiters page

- background photos

-stat layouts

Update Magazine article

- background photo with parallax

Home page - Madison section

- background photo

Design

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Use Cases

Used to showcase a high quality image and capture user attention. Works well on high level Pages, Newsroom Posts, and Update Magazine posts.

• Background photo option: often used with an environmental portrait photo and a quote from the person in the portrait.
• Background pattern option: used to call attention to a quick fact, or to highlight important information
• Full-width stat option: used to call attention to a quick stat
• Background video option: use sparingly as too much motion on a page can be an unpleasant user experience. B-roll style video only.

Examples:

• Companies & Recruiters page
  • background photos
  • stat layouts
• Update Magazine article
  • background photo with parallax
• Home page - Madison section
  • background photo
• Sample block page - Private page, must be logged into WordPress
  • many examples

Copy Requirements

For background image and background pattern layouts

• Follow MSC's Writing Web Copy best practicesGeneral Guidelines & Requirements.

For stat layout

• Statement text: 80 characters or fewer (shorter is better)
• Stat: 52 characters or fewer if stat source is just one line; 22 characters or fewer if stat source is two lines

For video layout

• Stat number: A few characters max, such as a number "449", percentage, "98%", or a ranking "#9".
• Stat text (the larger, bolder text that provides context to the stat number): 52 characters or fewer. Keep it as short as possible. Example: "of students agree their next steps align with their career goals" provides context to the stat "98%".
• Source text:
  • Generally 20 characters or fewer, e.g. "Class of 2025".
  • Long source text option: Can provide more context and go up to ~80 characters for a long source. Example: "— Carnegie, 2024 R1 universities are top-tier research institutions."
    • Do not use stat text (or use max of 10 character stat text) if have long source text.
• Statement text: 80 characters or fewer. Shorter is better.
  • Note for dev: The field for the statement text is "Title".

For video layout

• As No copy or as little copy as possible since a video will be playing under it

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• . It is difficult to read text on top of motion. If copy, follow MSC's Web Copy General Guidelines & Requirements.

Design Assets Needed

For background

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photo option

• Need background image

For

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background video option

The content in the video should be subtle, background style or "B-roll" footage.

Assets needed

• 1 mobile video
• 1 desktop video
• 1

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• Need video
Need
• poster image (a still of the first frame of the video)

Use Cases

Use to showcase a high quality image on a Page or Post.

Use in a featured/high profile News post.

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Specs

• The ideal video file size is 5MB or less for both desktop and mobile. Optimize the video as much as possible to help keep the file size down as much as possible.
  • Mobile video must be 5MB or less.
• Remove the audio from the video (removing the audio from the video file will also help keep the file size low).
• Ideal resolution is 1920x1080 (Full HD) for desktop and 1280x720 (HD) for mobile video.
• Ideal format - mp4
• Aspect ratio is 16:9
• Ideal video length is around 6-7 seconds. It will play in a loop. Note that the higher the quality of the video, the shorter the video length will need to be. 

Fields

Background Content

Background Type (required)

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