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For background image and background pattern layouts
- Follow MSC's Web Copy General Guidelines & Requirements.
For stat layout
- Stat number: A few characters max, such as a number "449", a percentage "98%", or a ranking "#9".
- Stat text (the larger, bolder text that provides context to the stat number): 52 characters or fewer. Keep it as short as possible. Example: "of students agree their next steps align with their career goals" provides context to the stat "98%".
- Source text:
- Generally 20 characters or fewer, e.g. "Class of 2025".
- Long source text option: Can provide more context and go up to ~80 characters for a long source. Example: "— Carnegie, 2024 R1 universities are top-tier research institutions."
- Do not use stat text (or use max of 10 character stat text) if have long source text.
- Statement text: 80 characters or fewer. Shorter is better.
- Note for dev: The field for the statement text is "Title".
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- As little copy as possible since a video will be playing under it. It is difficult to read text on top of motion. If copy, follow MSC's Web Copy General Guidelines & Requirements.
Design Assets Needed
For background photo option
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- The ideal video file size is 5MB or less for both desktop and mobile. Optimize the video as much as possible to help keep the file size down as much as possible.
- Mobile video must be 5MB or less.
- Remove the audio from the video (removing the audio from the video file will also help keep the file size low).
- Ideal resolution is 1920x1080 (Full HD) for desktop and 1280x720 (HD) for mobile video.
- Ideal format - mp4
- Aspect ratio is 16:9
- Ideal video length is around 6-7 seconds. It will play in a loop. Note that the higher the quality of the video, the shorter the video length will need to be.
Implementation
ACF Fields:
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