Page History

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Design 

Use When

• Displaying a small amount of copy with a high-quality photo
  • We typically display 1-3 cards, either stacked on the page or in a swiper
  • Each card requires a photo
• Introducing a topic on a landing page and linking to a subpage with more information (example
  • Example: Knowledge Centers card on the Faculty & Research page
  )
• Spotlighting a board member or center leader on a program page (example
  • Example: "Faculty and leadership spotlights" on the MBA in Corporate Finance page
  )

Editorial Guidelines

Follow our general Web Copy General Guidelines in addition to the following:

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• The card supporting copy. This should not be more than 1 paragraph or ~300 characters.
• Make sure the amount of copy in the card looks good. The copy should never extend above/below the image.
  • If the copy length doesn't meet our standard, cut some of it or ask a writer to cut some of it.

Link

• Add the URL and appropriate link text.

CTA Styles

• Default style is a text link or choose a different CTA style
• Options:
  • text link
  • primary button
  • dark outline
  • red outline

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Horizontal card with overlap selected

Image Width

See layout options above for more information

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