Before sending an email or before asking the web team to activate one for you, did you:
- Update Sender Email Address to be sure it uses the suffix @explore.wisc.edu ?
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- Set the correct Reply-to Name and Reply-to Address?
- For the correct email settings, see Sender and Reply-to Name and Address.
- Check the Email Group is correct?
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- Double-check the subject line and preview text?
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- Test it to be sure it looks and acts how you want it in the email client?
- Remember, when sending a test email, do not use the "Email Checker" option. It checks emails by clicking on all the links, which includes the unsubscribe button. Always select "HTML email" instead.
- See Accessibility Quick Tips for further information on the following:
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- Check the functioning of your links (buttons and text links)?
- Do not use “click here”, “link”, “use this link”, or the full URL
- Do not use underlines unless it's for a link! Users expect underlines to be links, and it will be confusing if the text isn't a link.
- Check the functioning of your links (buttons and text links)?
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- Check that all images have alt text?
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- Check that the header hierarchy is correct?
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- Check your image sizes and resize any images larger than
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- 1200px wide?
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- Full-width images should be no larger than 600-1200 pixels wide.
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- Half-width (and smaller) images should be 300-600 pixels wide.
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- For bonus points, run your image through tinypng.com before uploading it to further shrink the file size.
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- Double-check you have selected the correct Segment and Email?
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- Did you schedule and save the campaign?
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- Make sure to use the template as is and stay within the WSB brand guidelines (e.g. don't change button styles, font-colors, etc)
- See Template Breakdown for how the template works