Frequently asked questions about alumni communications:
- What communications are sent to alumni?
- What are important considerations when I am sending communications to alumni?
- Can I suggest alumni for features in publications, social media, etc.?
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Business Casual is our alumni email newsletter that goes out every other month. The newsletter includes insider updates with news about our alumni, faculty, students, and programs in a easily digestible format.
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Alumni may also receive event invitations for any events put on by Alumni Relations, such as the annual Homecoming Bash, or events in their geographic region.
Social Media
There are also several alumni-specific social media channels that we encourage alumni to follow. These channels share relevant alumni news, stories, and other engaging content for that audience.
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LinkedIn Group
Alumni and current students are able to join our exclusive LinkedIn group to stay up to date on school news and connect with other Business Badgers.
- LinkedIn Group: Wisconsin Business Alumni (official)
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What are important considerations when I am sending communications to alumni?
When sending emails to alumni, it is recommended that you review the alumni communications calendar with someone in Alumni Relations. By reviewing the communications schedule with Alumni Relations: staff members can reduce the risk of sending duplicate content, help the Wisconsin School of Business have a more holistic perspective on what we are sharing with our alumni, and ensure that our alumni are not receiving too many communications within a short time frame. Alumni often have more than one affiliation with campus and may be receiving communications from other units (e.g. Athletics, Wisconsin Union, S/C/D of a second degree, etc.)
Alumni Email Send Recommended Process
Someone has an idea for an email to alumni.
Review the current alumni communications plan with Alumni Relations.
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list from 4WARD.
This ensures contact information for alumni is up-to-date based on record updates and in alignment with an individual’s communication preferences which we are required, by law, to follow. Independent contact lists (old Excel files, shadow databases, etc.) should not be used for email communication at any time due to the high likelihood of information being out of date. All lists obtained from
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4WARD are intended for one-time use only. Lists can typically be obtained within
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20 business days. Contact the Alumni Relations team if you have questions regarding a list request.
Choose a good send date based off other communications.
Create the content for the email.
Schedule the email send from an approved mass email marketing platform (
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Alumni Relations Client Folder: The Alumni Relations team may choose to send an email using their client folder if they already had plans to send an email with similar content.
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such as Eloqua).
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