Frequently asked questions about alumni communications:
- What communications are sent to alumni?
- What are important considerations when I am sending communications to alumni?
- Can I suggest alumni for features in publications, social media, etc.?
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Business Casual is our alumni email newsletter that goes out every other month. The newsletter includes insider updates with news about our alumni, faculty, students, and programs in a easily digestible format.
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Alumni may also receive event invitations for any events put on by Alumni Relations, such as the annual Homecoming Bash, or events in their geographic region.
Social Media
There are also several alumni-specific social media channels that we encourage alumni to follow. These channels share relevant alumni news, stories, and other engaging content for that audience.
LinkedIn Group
Alumni and current students are able to join our exclusive LinkedIn group to stay up to date on school news and connect with other Business Badgers.
- Facebook: Wisconsin Business Alumni
- Twitter: WiscBusinessAlumni
- Instagram: WiscBusinessAlumni
- LinkedIn Group: Wisconsin Business Alumni (official)
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Someone has an idea for an email to alumni.
Review the current alumni communications plan with Alumni Relations.
Request an email list from ABE from 4WARD.
This ensures contact information for alumni is up-to-date based on record updates and in alignment with an individual’s communication preferences which we are required, by law, to follow. Independent contact lists (old Excel files, shadow databases, etc.) should not be used for email communication at any time due to the high likelihood of information being out of date. All lists obtained from ABE 4WARD are intended for one-time use only. Lists can typically be obtained within one week20 business days. Contact the Alumni Relations team if you have questions regarding a list request.
Choose a good send date based off other communications.
Create the content for the email.
Schedule the email send from an approved mass email marketing platform (e.g. iContact, Constant Contact, Click Demensions, or other platform).
Alumni Relations Client Folder: The Alumni Relations team may choose to send an email using their client folder if they already had plans to send an email with similar content.
Unit iContact Client Folder: All the individuals who have selected "Do Not Contact" in the Alumni Relations client folder should be downloaded and uploaded as unsubscribes into each unit’s client folder prior to sending an email to all Alumni
such as Eloqua).
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