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Discover Marketing Research





Professor Jan Heide

Research Topics: B2B Marketing, Marketing Channels, Marketing Organization, Strategic Partnerships

Publications: 

Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice

Business-to-Business Projects, Task Configuration, and Innovation

Professor Yi Liu 

Research Topics:

Technology and Platforms, Economics of AI, Theoretical Models in Marketing

Publications: 
Implications of Revenue Models and Technology for Content Moderation Strategies


Professor Aziza Jones 

Research Topics:

Studies status, status signaling, and reactions to perceived inequality

Publications: 


Professor Remi Daviet

Research Topics:


Publications: 

Genetic Data: Potential Uses and Misuses in Marketing


























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