Before sending an email or before asking the web team to activate one for you, did you:

• Update Sender Email Address to be sure it uses the suffix @explore.wisc.edu ?
• Set the correct Reply-to Name and Reply-to Address?
  • For the correct email settings, see Sender and Reply-to Name and Address.
• Check the Email Group is correct?
• Double-check the subject line and preview text?
• Test it to be sure it looks and acts how you want it in the email client?
  • Remember, when sending a test email, do not use the "Email Checker" option. It checks emails by clicking on all the links, which includes the unsubscribe button. Always select "HTML email" instead.
• See Accessibility Quick Tips for further information on the following: 
  • Check the functioning of your links (buttons and text links)?
    • Do not use “click here”, “link”, “use this link”, or the full URL
  • Do not use underlines unless it's for a link! Users expect underlines to be links, and it will be confusing if the text isn't a link.
  • Check that all images have alt text?
  • Check that the header hierarchy is correct?
• Check your image sizes and resize any images larger than 1200px wide? 
  • Full-width images should be no larger than 600-1200 pixels wide. 
  • Half-width (and smaller) images should be 300-600 pixels wide. 
  • For bonus points, run your image through tinypng.com before uploading it to further shrink the file size.  
  • Photo editing quick guide
• Double-check you have selected the correct Segment and Email? 
• Did you schedule and save the campaign?
• Make sure to use the template as is and stay within the WSB brand guidelines (e.g. don't change button styles, font-colors, etc)
  • See Template Breakdown for how the template works