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Before sending an email or before asking the web team to activate one for you, did you:

  1. Update Sender Email Address to be sure it uses the suffix @explore.wisc.edu ?
  2. Set the correct Reply-to Name and Reply-to Address?
    1. For the correct email settings, see Sender and Reply-to Name and Address.
  3. Check the Email Group is correct?
  4. Double-check the subject line and preview text?
  5. Test it to be sure it looks and acts how you want it in the email client?
  6. See Accessibility Quick Tips for further information on the following: 
    1. Check the functioning of your links (buttons and text links)?
      1. Do not use “click here”, “link”, “use this link”, or the full URL
    2. Check that all images have alt text?
    3. Check that the header hierarchy is correct?
  7. Double-check you have selected the correct Segment and Email? 
  8. Did you schedule and save the campaign?
  9. Make sure to use the template as is and stay within the WSB brand guidelines (e.g. don't change button styles, font-colors, etc)
    1. See Template Breakdown for how the template works
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