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- Be brief. Provide enough information for users to enjoy the image and act on the information it provides, the same way a vision-abled user would. Make it a sentence (100 characters) or less and avoid redundant words like “photo of,” “image of,” “screenshot of.”
- If the image is a headshot, the person's name is sufficient"John Doe headshot" is sufficient. Include first and last name.
- Be contextual. Consider how you are using the image in the context of your email, and provide the information
- Include any relevant text in the image. If the image has text in it, include it in your alt text. If there is more than one sentence of text in your image, make sure to include that text outside of the image, somewhere in your email.
- Examples:
- "aerial view of Grainger Hall"
- "Bascom Hall in winter"
- "professor John Doe lectures on a stage"
- "students discuss around round tables"
- "Grainger logo"
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