Page History

Web 2.0 is an evolution of the WSB website into a more dynamic, modern, and engaging digital experience.

Principles:

• Reduce, reduce, reduce!  Cut copy so it is short and scannable
• Copy should be bold and short
• Utilize teaser content (progressive disclosure) to give users a small taste of the content, then let them choose to view more
  • Example: student stories on BBA Careers page (card modal block)