Title: Web Copy General Guidelines  
Author: Erica McConnaughey Jun 28, 2024
Last Changed by: Erica McConnaughey Apr 15, 2026
Tiny Link: (useful for email) https://wiki.wsb.wisc.edu/x/OIBwD
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Incoming Links
WSB Knowledge Base (5)
    Page: Hero
    Page: Full-Width Background
    Page: Card - Modal
    Page: Dropdown Content
    Page: Logo Image Gallery
Hierarchy
Parent Page
    Page: Web Content - MSC
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Recent Changes
Time Editor  
Apr 15, 2026 09:40 Erica McConnaughey View Changes
Apr 15, 2026 09:38 Erica McConnaughey View Changes
Apr 14, 2026 13:22 Erica McConnaughey View Changes
Apr 14, 2026 13:21 Erica McConnaughey View Changes
Apr 14, 2026 13:18 Erica McConnaughey  
Outgoing Links
External Links (6)
    https://www.nngroup.com/topic/writing-web/
    https://digital.gov/guides/plain-language/principles
    https://docs.google.com/spreadsheets/d/13F_NEbU1RffQ3OMH5cY…
    https://docs.google.com/document/d/1oxieY78Bfvt2JZhjpDIEWBY…
    https://business.wisc.edu/undergraduate/careers#stories
    https://business.wisc.edu/ai/