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  • Storytelling; sharing a person's profile or career background (examples: BBA Careers, Companies and Recruiters)
  • A single card can display multiple details or subtopics for a single topic (example: AI Hub page)
  • You have content to fill at least 2 cards and their modals (this component doesn't look as nice when there is only one card)
    • This component works great when you have varying amounts of details for each topic. (e.g. when you have 2 detail paragraphs for topic A and 4 paragraphs for topic B)
    • There needs to be enough quality content such that interacting with the modal feels worthwhile to the user. 
      • Don't just fill the modal with fluff to try to make this component work. If it is a struggle to create enough content for each of the cards, consider using a different component with less copy and/or organizing the content differently.

Editorial Guidelines

Follow our general Web Copy General Guidelines in addition to the following:

For the cards

  • Limit the amount of copy in the cards, since more detail will be shown in the modals.

  • Microtitle (optional) - Keep this short. Can be used as a microtitle or for person's name with parentheses for graduation program and year
    • Character limit: ~40 characters 
      • Copy should fit on one line, so the limit depends on number of columns in the layout (more columns = less room for copy)
    • Use this field OR the card supporting copy field, especially for cards with full-width background images.
    • This content will display in the modal header or it can be hidden there
  • Title (required) - This field must have content so the card has a proper html heading 
    • Character limit: 40 characters
    • This content will display in the modal header or it can be replaced there with a longer title
  • Card Supporting Copy (optional) - Use sparingly. Only use when the title character limit is too restrictive for your needs. 
    • Character limit: 70 characters
    • Use this field OR the microtitle field, especially for cards with full-width background images.
    • This content will not be displayed in the modal

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