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  • Storytelling; sharing a person's profile or career background (examples: BBA Careers, Companies and Recruiters)
  • Expanding on a topic (example: AI Hub page)
  • You have content to fill at least 2 cards and their modals (this component doesn't look as nice when there is only one card)
    • This component works great when you have varying amounts of details for each topic. (e.g. when you have 2 detail paragraphs for topic A and 4 paragraphs for topic B)
    • There needs to be enough quality content such that interacting with the modal feels worthwhile to the user. 
      • Don't just fill the modal with fluff to try to make this component work. If it is a struggle to create enough content for each of the cards, consider using a different component with less copy and/or organizing the content differently.

Editorial Guidelines

Follow our general Web Copy General Guidelines & Requirements in addition to the following:

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