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- Use italics only for emphasis, not as the default style for headings or large text blocks.
Avoid italicizing entire heading levels, since it reduces scannability and weakens visual hierarchy.
Keep italics short and infrequent, as long passages in italics are harder to read.
Ensure italics are not the sole indicator of meaning, especially for accessibility.
- Occasional, purposeful use of italics in headings is fine (such as for Trusted to Lead or other campaigns).