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All caps are harder to read because uniform letter shapes reduce word recognition.
Avoid using all caps for long headings, paragraphs, or instructions—reserve it for brief labels, buttons, or acronyms.
- All caps can feel like shouting in some contexts, so use it intentionally and with tone in mind.
- Ensure strong color contrast and adequate size, since all‑caps text can appear visually denser and heavier.
Recommended to increase letter‑spacing (tracking) slightly to improve legibility when all caps are necessary.
Headings
Headings should create a clear visual hierarchy that helps users scan, understand structure, and navigate content quickly. Effective headings balance clarity, consistency, and accessibility so users can grasp meaning at a glance.
Use a logical hierarchy (H1 → H2 → H3…) that reflects the content structure, not visual styling alone.
Differentiate heading levels with size, weight, and spacing, not color alone or decorative styles.
Avoid styling that reduces readability—such as all caps, excessive italics, or low‑contrast colors.
Maintain consistent spacing above and below headings to support scannability and rhythm.
Apply consistent heading styles across the entire site so users can rely on predictable patterns and quickly understand hierarchy.
Italics
Use italics sparingly and for emphasis, not as a primary typographic style.
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