Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Expand
titleSections on this page

Table of Contents
minLevel2

Design

Example 1 - Subheads and supporting copy

Source: ExMBA

Image Modified

Example 2 - Longer subheads, no supporting copy

Source: PMBA

Image Modified

Example 3 - With blue background pattern

Source: BBA Leadership

Image Modified

Example 4 - Contact Us row with gray background pattern

Source: Marketing Leadership Institute (MLI)

Image Modified


Use when

  • Displaying multiple chunks of content with no supporting images. Common uses include:
    • At the top of program pages to display 3 claims or differentiators
    • At the bottom of a dept./center page to display "Contact Us" content or other CTA content
  • A page already has lots of cards with outlines and shadows, to add visual interest
  • Adding visual interest to a news story or Update magazine article

Editorial guidelines

Follow our general Web Copy General Guidelines in addition to the following:

Card titles/Subheadings (required)

  • Keep each subhead limited to one short phrase
  • Character limits:
    • 1-3-column layout → ~45 characters max
      • If not including any supporting text, the subheads can run slightly longer, 60 characters max.
    • 4-column layout → 20 characters max
  • Keep all subheads in the same row similar in length

Supporting copy (optional)

  • Keep this copy short; one or two short phrases for each topic.
  • Character limit: 115 characters max
  • Keep all supporting copy in the same row similar in length

Design Assets Needed

  • None - typically no assets are needed for this block 

Implementation

Documentation updates in progress below

  • Background options include no background, red pattern, blue pattern, gray pattern, and image. You can also select to display a yellow divider line between the cards.

Use this block when multiple columns are needed for copy. Reminder, keep copy short. 

...

  • This block can be used in News or Update post pages.

...

  • Be sure to check the Restrict Width checkbox in Configuration

...

  • for these use cases. The xl column needs to be set to 0 if there is 1 card.

ACF Fields

...

Add/Edit Cards

Title
  • Add the

...

Content

...

  • card title or subheading
Content
  • Add supporting copy for the card.
  • Images can be added to the content

...

  • , but this is rarely done for this block.
    • Upload the image to the WP media library and copy its URL; then add the URL to the text editor.

Keep copy short!

...

  • Add the URL and link text. The link will be styled as a primary button.
  • Alternatively, links can be added via HTML in the Content section if you need

...

...

    • commonly used styles.
    • Add the link and your desired button style class
    • Code Block
      languagehtml
      titleCustom button code
      <a class="btn [insert-button-style-class]" href="[insert URL]">[Insert link text]</a>


Fields for Introduction

Section Title

...