Typography Guidelines for the Web

Italics

Use italics sparingly and for emphasis, not as a primary typographic style.

• Use italics only for emphasis, not as the default style for headings or large text blocks.

• Avoid italicizing entire heading levels, since it reduces scannability and weakens visual hierarchy.

• Keep italics short and infrequent, as long passages in italics are harder to read.

• Ensure italics are not the sole indicator of meaning, especially for accessibility.

• Occasional, purposeful use of italics in headings is fine (such as for Trusted to Lead or other campaigns).

Line height

Serif vs. San-serif