Hero

Design

A block designed to be used once at the top of every Page. The block spans full-width and has 6 layout options. 

Jumbotron with link	Jumbotron with no link
50/50 with link	50/50 with no link
Pattern with no link	Custom Pattern with link
Animated

Use Cases

Use as the first block to introduce a page.

Use when using a Hero - News block to hide breadcrumbs from the Newsroom page.

See Additional Notes at the bottom for a special use case. 

Fields

Type 

Choose a layout: 

• Jumbotron - full width image with red box behind text

• 50/50 Split - image fills half the width, text is on other half

• Pattern - choose one of our standard background patterns

• Custom Pattern - add a custom background pattern

• Video - a full width video that loops with no sound

• Animated - a full width background image with animated text, coming soon: ability to add multiple images with a phrase for each; photos will loop through like a slideshow

Jumbotron - full width image with red box behind text

• Randomize images? Check this box if you plan to add multiple images and you want a random one to load each time the page is loaded
  • Images repeater - Add a row for each image and choose your images from the media library. Be sure to add a description to each image file; this will become the caption.
• Image - Choose image from the media library
• Title
• Copy
• Link
• Container alignment

50/50 Split - image fills half the width, text is on other half

• Image
• Title
• Copy
• Link

Pattern - choose one of our standard background patterns

• Pattern - choose between a Gray, White, Blue or Red background
• Microtitle - add a tagline or a secondary title above the H1
  • Example: "A People-First Focus on Business" microtitle shown below
  • 
• Title
• Copy
• Link

Custom Pattern - add a custom background pattern

• Image - add your custom pattern
  • Custom background images shouldn't have transparent sections as the background color will show in the transparent sections.
• Bg pattern color
  • Add a hex color (i.e. #c5050c with hashtag included) - choose a brand color that best matches the bg image 
    • Branded colors must be used - please see Brand Toolkit or variables.scss file for colors
• Button color
  • The color will be for the text in the button and background color when the hover effect is active
  • Add a hex color (i.e. #c5050c with hashtag included) - choose a brand color that works well with the bg image, this will often be a color from the bg pattern or a darker shade of one
    • Branded colors must be used - please see Brand Toolkit or variables.scss file for colors
• Text color
  • There are 3 options: default, white, and black - choose the best option for optimal contrast with the background image
    • default will have $red (#c5050c) H1 and $gray-800, or #494949, for the rest of the copy
    • white - all the copy will be white
    • black - all the copy will use $body-color variable, which is $gray-900 or #282728
• Microtitle - add a tagline or a secondary title above the H1
• Title
• Copy
• Link

Video - a full width video that loops with no sound

Use sparingly.

• Image
• Video (desktop)
• Mobile video

Animated - a full width background image with animated text

Use sparingly.

As of June 2025, only use with one image and phrase. Functionality for multiple images and phrases coming soon.

• Images repeater - add a row for each image
  • Image
    • Use images with the same file dimensions
  • Animated text
    • Max 40 characters
    • Make sure content is wrapped inside HTML tags
    • Default value is set to <p class="display-2">Add text here</p>
    • Use existing styling classes for this content
      • "display-#" classes to modify the font size; change "display-2" to a larger number, such as "display-4" if you want the text to be smaller
    • Preview on mobile to make sure text displays properly over image

Images

• Make sure all images are high quality and around 2400x1200. Height can vary for these.
• If there are people in the photo, make sure their faces are vertically centered. You can crop the image or request a designer's help for this.

Title 

• Add the H1 of the page.
  • Note: Without a Hero, title of the page will display as a black-text H1. 

Copy

• Add supporting copy to introduce the page. 
  • We typically add copy to parent pages (aka: program landing pages). 
    • Keep copy short, 40 words max. 

Link

• Add a link to the hero. 
• Buttons are typically either application links or a link to a form to request more information about a program (aka: RFI). 

Display Breadcrumbs

• Enable to display the breadcrumbs for a page. 
• Some parent pages with no subpages do not need to display breadcrumbs (see Inclusion and About pages for example). 

Additional Notes

• Even if the hero block doesn't work for a particular page, you may want to add the block with no content and check the "Hide breadcrumbs" option.
• In some cases, such as for Update magazine issue landing pages, the image for the Hero doesn't work within the block. You can add the image before the Hero (in either the WordPress Image block or as HTML with the Custom HTML Wordpress widget), not select a Type, not add any Title or Copy, and disable breadcrumbs.
  • This will allow you to display an image as the page banner. This will also remove the black-text H1 that appears by default without a Hero on the page. See Update Fall 2020 as an example.